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Why Digital Marketing is essential for your Small Business:

Updated: Jan 13




As a small business owner, one of the biggest challenges is attracting new customers to your business. No matter the industry or niche, attracting new business is crucial for continued success.


With so many different digital channels, it can be difficult to decide what marketing strategy is best for your business in order to bring in new leads and increase your brand awareness. In this blog, we will be breaking down digital marketing and exploring why it’s crucial for your small business.


What is digital marketing?


Digital marketing and/or internet marketing highlights a marketing strategy focusing on-online platforms and digital channels.


Any marketing campaign targeting users of an electronic device is a form of digital marketing. This form of marketing includes channels like email marketing, SMS marketing, social media marketing…


How digital marketing can help your small business:


Digital marketing plays a crucial role in growing small businesses today due to its increasing popularity and minimal upfront costs. Digital marketing platforms can drive significant results, but it does take time, persistence, and strategy to fully reap the benefits of digital marketing.


Today, 80% of the world’s consumers use the internet to shop for products and services and engage with brands . Meaning, if your business isn’t implementing a digital marketing strategy, you are already a step behind your competitors.


Using digital channels such as social media and email is a great opportunity to meet your future customers where they are at and introduce them to your brand. Instagram alone sees 200 million users click on a business profile on a given day and in a month 130 million users will click on a shopping post.


Your target audience is already online and using digital channels to research, shop and engage with brands. This gives your business a pivotal opportunity to reach your dream customers where they already are and target them appropriately using digital marketing and advertising strategies.


How to implement digital marketing for your small business:


Now that you understand the value of digital marketing, you’re probably wondering what steps you need to take towards creating an effective digital marketing strategy for your brand. Here are some of our expert tips;


  • Identify your target audience and align your digital marketing strategy with this audience in mind.

  • Find the platform/s your target audience frequents. These will be the platforms you will want to create marketing strategies for. Here’s an article to help you identify which channels are frequented by different demographics if you need help with this step.

  • Create captivating content that converts. Some ways you can do this is through being educational, relevant and exciting for your target audience.


If you want to create a powerful digital marketing strategy that will propel your small business to new heights, but don’t have the time to spend on digital marketing? At Rolley Digital, our expert marketing team are highly skilled in marketing across a breath of digital channels to grow your business.


We are passionate about helping small businesses like you grow using the power of digital marketing. Contact us to help you with your social media marketing, web design and digital advertising needs.




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